Info
A Vision Realized by ZIYOTA
TALKLOOK: A Vision Realized by Opentypo
As the lead brand consultancy, Opentypo played a pivotal role in transforming TALKLOOK from a simple idea into a thriving brand. We provided strategic direction from day one for our client, ensuring the brand’s identity and values resonated with its target audience. From brand strategy to design execution, we shaped every aspect of the project, ensuring a cohesive narrative that merged traditional Chinese culture with modern consumer needs.
Before design
Our involvement extended beyond design—we created immersive experiences through storytelling and spatial design, ensuring every customer touchpoint reinforced TALKLOOK’s core message. Through careful planning, we helped bring TALKLOOK’s three sub-brands—Urban Outside (都市外), Free Inside (自在里), and Valley Within (山谷里)—to life, offering unique spaces that provided a cultural escape while fostering deep connections with customers.
Opentypo’s Impact
Opentypo was instrumental in transforming TALKLOOK from a single idea into a powerful brand. Our team’s approach went beyond just design—by aligning the brand’s vision with consumer needs, we created a holistic experience that resonated deeply with its audience. From crafting a coherent brand identity to designing every touchpoint of the user experience, we ensured that each sub-brand was both visually distinct and connected to the overarching story.
On fire 🔥
Through careful planning and strategic execution, Opentypo transformed TALKLOOK into a cultural hotspot that blended traditional Chinese aesthetics with modern comforts, creating an immersive brand experience that resonated deeply with its audience. Due to the brand’s rapid success, it received extensive media coverage in Ningbo, and the Ningbo Bureau of Culture and Tourism recognized TALKLOOK, offering their congratulations and acknowledging it as a significant new cultural brand in the region.
Next Project
GOGORO
(2024)
Info
A Vision Realized by ZIYOTA
TALKLOOK: A Vision Realized by Opentypo
As the lead brand consultancy, Opentypo played a pivotal role in transforming TALKLOOK from a simple idea into a thriving brand. We provided strategic direction from day one for our client, ensuring the brand’s identity and values resonated with its target audience. From brand strategy to design execution, we shaped every aspect of the project, ensuring a cohesive narrative that merged traditional Chinese culture with modern consumer needs.
Before design
Our involvement extended beyond design—we created immersive experiences through storytelling and spatial design, ensuring every customer touchpoint reinforced TALKLOOK’s core message. Through careful planning, we helped bring TALKLOOK’s three sub-brands—Urban Outside (都市外), Free Inside (自在里), and Valley Within (山谷里)—to life, offering unique spaces that provided a cultural escape while fostering deep connections with customers.
Opentypo’s Impact
Opentypo was instrumental in transforming TALKLOOK from a single idea into a powerful brand. Our team’s approach went beyond just design—by aligning the brand’s vision with consumer needs, we created a holistic experience that resonated deeply with its audience. From crafting a coherent brand identity to designing every touchpoint of the user experience, we ensured that each sub-brand was both visually distinct and connected to the overarching story.
On fire 🔥
Through careful planning and strategic execution, Opentypo transformed TALKLOOK into a cultural hotspot that blended traditional Chinese aesthetics with modern comforts, creating an immersive brand experience that resonated deeply with its audience. Due to the brand’s rapid success, it received extensive media coverage in Ningbo, and the Ningbo Bureau of Culture and Tourism recognized TALKLOOK, offering their congratulations and acknowledging it as a significant new cultural brand in the region.
Next Project
(2024)
Next Project
(2024)