Info
0-1: GTM Strategy for Gogoro
Capture the Wave of
New National Standard Scooter
With specifications like speeds under 25 km/h and weights under 55 kg, the introduction of the new National Standard (NS) Scooter in mainland China has sparked a new wave of scooter upgrades.
This presents a significant opportunity for scooter brands to capture the momentum. Gogoro aims to seize this moment to establish a new brand (due to political considerations) and make its entry into the mainland Chinese market.
Preserving Heritage,
Localizing Operations
Gogoro's unique selling points are its battery-swapping system and subscription model. Our team is committed to preserving these strengths, ensuring they stand out from the competition.
Beyond trend analysis, competitor analysis, and target audience profiling, the most exciting element is the 360-degree Go-To-Market (GTM) strategy.
This comprehensive roadmap addresses everything from pricing strategy and sales channel selection to marketing approaches, enabling Gogoro to enter the market smoothly, capture customer attention, and secure a competitive edge.
Next Project
Deutsche Bahn
(2024)
Info
0-1: GTM Strategy for Gogoro
Capture the Wave of
New National Standard Scooter
With specifications like speeds under 25 km/h and weights under 55 kg, the introduction of the new National Standard (NS) Scooter in mainland China has sparked a new wave of scooter upgrades.
This presents a significant opportunity for scooter brands to capture the momentum. Gogoro aims to seize this moment to establish a new brand (due to political considerations) and make its entry into the mainland Chinese market.
Preserving Heritage,
Localizing Operations
Gogoro's unique selling points are its battery-swapping system and subscription model. Our team is committed to preserving these strengths, ensuring they stand out from the competition.
Beyond trend analysis, competitor analysis, and target audience profiling, the most exciting element is the 360-degree Go-To-Market (GTM) strategy.
This comprehensive roadmap addresses everything from pricing strategy and sales channel selection to marketing approaches, enabling Gogoro to enter the market smoothly, capture customer attention, and secure a competitive edge.
Next Project
(2024)
Next Project
(2024)